HanTu Vietnam 2 Part 2: Vietnam, the Origin of Hallyu, What is Korea's Status?

This video discusses why Vietnamese people like Korea, their perception of Korean products, and Vietnam's role as the birthplace of Hallyu. It showcases the influence of Korean culture in the Vietnamese market through the popularity of Korean dramas, particularly the success of the 1998 drama "What is Love?" The video also analyzes Korea's unique position in the Vietnamese market by comparing the competition among Korean companies entering Vietnam with the cultural differences between Japan, China, and Vietnam. Finally, it examines the changing perception of Korean products and the changing preferences of Vietnamese consumers.

Vietnamese people greatly like Korea and consider Korean products familiar and frequently used. However, they perceive Korean products as being at a "masstige" level. In simpler terms, they have a brand image similar to a more affordable version of a premium product.

Da Nang is a popular Vietnamese tourist destination for Koreans, so much so that it's nicknamed "Korean Gyeonggi." However, many Koreans know little about Vietnam. This video, in partnership with Korea Investment & Securities, aims to introduce Vietnam.

While many believe Hallyu originated in China, it also began in Vietnam around the same time. Vietnam is the original Hallyu country, where Korean dramas and music gained significant popularity starting in the mid-1990s.